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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism

Peltier, James W.; Chennamaneni, Pavan Rao; Barber, … - In: Journal of marketing education : JME 44 (2022) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10013473683

Building human brands : the role of critical reviews

Pomirleanu, Nadia; Chennamaneni, Pavan Rao; … - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 681-697

Persistent link: https://www.econbiz.de/10014427945

Comarketing alliances : should you contract on actions or outcomes?

Chennamaneni, Pavan Rao; Desiraju, Ramarao - In: Management science : journal of the Institute for … 57 (2011) 4, pp. 752-762

Persistent link: https://www.econbiz.de/10009012167

Brand extensions via complements or substitutes : the moderating role of manufacturing transferability

Mao, Huifang; Mariadoss, Babu John; Echambadi, Raj; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 279-292

Persistent link: https://www.econbiz.de/10009530704

Easy to please or hard to impress : elucidating consumers' innate satisfaction

Pamirleanu, Nadia; Chennamaneni, Pavan Rao; Krishen, … - In: Journal of business research : JBR 69 (2016) 5, pp. 1914-1918

Persistent link: https://www.econbiz.de/10011451594

Managing service quality in high customer contact B2B services across domestic and international markets

Pomirleanu, Nadia; Mariadoss, Babu John; Chennamaneni, … - In: Industrial marketing management : the international … 55 (2016), pp. 131-143

Persistent link: https://www.econbiz.de/10011503639

Diagnosing harmful collinearity in moderated regressions : a roadmap

Chennamaneni, Pavan Rao; Echambadi, Raj; Hess, James D.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 172-182

Persistent link: https://www.econbiz.de/10011490875

Advance sales of services : using direct versus indirect channels

Chennamaneni, Pavan Rao; Desiraju, Ramarao; … - In: Journal of service research : JSR 20 (2017) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10011684840

Interactive effects of organizational resources on sustainable product design practices : a resource orchestration perspective

John-Mariadoss, Babu; Pomirleanu, Nadia; Chennamaneni, … - In: European journal of marketing 58 (2024) 1, pp. 66-91

Persistent link: https://www.econbiz.de/10014466294

Enhancing the value co-creation process : artificial intelligence and mobile banking service platforms

Manser Payne, Elizabeth H.; Peltier, James; Barger, … - In: Journal of Research in Interactive Marketing 15 (2021) 1, pp. 68-85

Purpose: The purpose of this study is to investigate the relationships that influence the value co-creation process and lead to consumer comfort with artificial intelligence (AI) and mobile banking (AIMB) service platforms. Design/methodology/approach: A conceptual model was developed to...

Persistent link: https://www.econbiz.de/10012541380