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Commodity Marketing : Strategies, Concepts, and Cases
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Customer engagement as an approach to de-commoditisation
Nauen, Anna
;
Enke, Margit
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 237-254)
.
2022
Persistent link: https://www.econbiz.de/10013272007
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2
Ladenschluß in Deutschland : Abriß zur Entwicklung und zum Stand der Diskussion
Enke, Margit
;
Wolf, Cornelia
;
Wild, Ulrike
-
1999
Persistent link: https://www.econbiz.de/10001426096
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3
Measuring product commoditization : scale development
Wagner, Udo
;
Sepúlveda Simon, Fernanda Rayen
;
Enke, Margit
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
4
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014437778
Saved in:
4
Brand stability as a signaling phenomen : an empirical investigation in industrial markets
Leischnig, Alexander
;
Enke, Margit
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 116-1122
Persistent link: https://www.econbiz.de/10009490241
Saved in:
5
International brand management : the example of Nivea in Russia
Geigenmüller, Anja
;
Enke, Margit
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 479-492)
.
2011
Persistent link: https://www.econbiz.de/10009307554
Saved in:
6
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
7
An international perspective on commodity marketing
Czinkota, Michael R.
;
Enke, Margit
- In:
Commodity Marketing : Grundlagen, Besonderheiten, …
,
(pp. 405-419)
.
2014
Persistent link: https://www.econbiz.de/10010356181
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8
Brands you can rely on! : an empirical investigation of brand credibility in services
Leischnig, Alexander
;
Geigenmüller, Anja
;
Enke, Margit
- In:
Schmalenbach business review : sbr
64
(
2012
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10009419591
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9
The loss of the marketing department’s influence : is it really happening? ; and why worry?
Homburg, Christian
;
Vomberg, Arnd
;
Enke, Margit
;
Grimm, …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010489581
Saved in:
10
Commodity marketing : an introduction into key concepts and processes
Enke, Margit
;
Geigenmüller, Anja
;
Leischnig, Alexander
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 3-20)
.
2022
Persistent link: https://www.econbiz.de/10013271806
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