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Frontline employee expectations on working with physical robots in retailing
Willems, Kim; Verhulst, Nanouk; Gauquier, Laurens de; … - In: Journal of service management 34 (2023) 3, pp. 467-492
Persistent link: https://www.econbiz.de/10014338164
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The use of implicit measures in service research : why, how, when and what is the way forward?
Verhulst, Nanouk; Slabbinck, Hendrik; Willems, Kim; … - In: The journal of services marketing 39 (2025) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10015207230
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Together or alone : should service robots and frontline employees collaborate in retail-customer interactions at the POS?
Gauquier, Laurens de; Willems, Kim; Cao, Hoang-Long; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014240305
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COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Electronic commerce research 23 (2023) 3, pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
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Media richness effectiveness : humanoid robots with or without voice, or just a tablet kiosk?
Brengman, Malaika; Willems, Kim; Gauquier, Laurens de; … - In: Psychology & marketing 41 (2024) 4, pp. 734-753
Persistent link: https://www.econbiz.de/10014518820
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan; Willems, Kim; Brengman, Malaika - In: Advances in National Brand and Private Label Marketing …, (pp. 89-99). 2023
Persistent link: https://www.econbiz.de/10014289844
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How customers motive attributions impact intentions to use an interactive kiosk in-store
Van de Sanden, Stephanie; Willems, Kim; Brengman, Malaika - In: Journal of retailing and consumer services 66 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209666
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Brand personality appeal in retailing : comparing fashion- and grocery retailing
Willems, Kim - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209586
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Retail in a new world : recovering from the pandemic that changed the world
Pantano, Eleonora; Willems, Kim - 2022
Persistent link: https://www.econbiz.de/10012668386
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Can a retail environment be simulated by photographs?
Willems, Kim; Doucé, Lieve; Petermans, Ann - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1514-1549
Persistent link: https://www.econbiz.de/10012802288