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Sales response modeling : gains in efficiency from system estimation
Bolton, Ruth N. - In: Journal of business research : JBR 18 (1989) 2, pp. 107-125
Persistent link: https://www.econbiz.de/10001066535
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The relationship between market characteristics and promotional price elasticities
Bolton, Ruth N. - In: Marketing science 8 (1989) 2, pp. 153-169
Persistent link: https://www.econbiz.de/10001090750
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Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N. - In: Journal of service research : JSR 14 (2011) 3, pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
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To JM on its 75th anniversary
Bolton, Ruth N. - In: Journal of marketing 75 (2011) 4, pp. 129-131
Persistent link: https://www.econbiz.de/10009270896
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Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Bolton, Ruth N. - 2007
Persistent link: https://www.econbiz.de/10003540275
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Ruth N. Bolton : Autobiographical reflections
Bolton, Ruth N. - In: Journal of historical research in marketing 9 (2017) 3, pp. 244-263
Persistent link: https://www.econbiz.de/10011798324
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The long view on the responsibilities of business and marketers
Bolton, Ruth N. - In: Journal of macromarketing 40 (2020) 3, pp. 332-335
Persistent link: https://www.econbiz.de/10012264023
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Responsible research in retailing : is your research really useful? : commentary
Bolton, Ruth N. - In: Journal of retailing 95 (2019) 3, pp. 3-8
Persistent link: https://www.econbiz.de/10012129999
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Customer satisfaction
Bolton, Ruth N. - In: The Routledge companion to strategic marketing, (pp. 91-106). 2021
Persistent link: https://www.econbiz.de/10012498435
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Customer engagement conceptualization and conceptual relationships
Bolton, Ruth N. - In: Handbook of research on customer engagement, (pp. 114-125). 2019
Persistent link: https://www.econbiz.de/10013163361