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Developing Interactive Dramatised Videos as a Teaching Resource

Tombs, Alastair G.; Nguyen, Doan - 2014

This paper presents a reflection of the development of dramatized video cases as a resource for use in teaching marketing. It explains the benefits of developing and the pitfalls with making this sort of interactive media. The benefits of using dramatized video scenarios as a teaching resource...

Persistent link: https://www.econbiz.de/10014199594

Social and spatial influence of customers on other customers in the social-servicescape

Tombs, Alastair G.; McColl-Kennedy, Janet R. - In: Australasian marketing journal 18 (2010) 3, pp. 120-131

Persistent link: https://www.econbiz.de/10008653819

Third party customers infecting other customers for better or for worse

Tombs, Alastair G.; McColl-Kennedy, Janet R. - In: Psychology & marketing 30 (2013) 3, pp. 277-292

Persistent link: https://www.econbiz.de/10009728496

Recognising emotional expressions of complaining customers : a cross-cultural study

Tombs, Alastair G.; Russell-Bennett, Rebekah; … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1354-1374

Persistent link: https://www.econbiz.de/10010414765

When does service employee's accent matter? : examining the moderating effect of service type, service criticality and accent service congruence

Hill, Sally Rao; Tombs, Alastair G. - In: European journal of marketing 56 (2022) 7, pp. 1985-2013

Persistent link: https://www.econbiz.de/10013352675

Group service experiences : dynamics and implications of a silmultaneous multi-customer integration in the co-creation process

Finsterwalder, Jörg - In: Proceedings / First International Symposium on Services …, (pp. 241-256). 2009

Persistent link: https://www.econbiz.de/10003862624

Refugee influx : repercussions and research agenda for service scholars

Finsterwalder, Jörg - In: Journal of retailing and consumer services 37 (2017), pp. 177-176

Persistent link: https://www.econbiz.de/10011729832

A 360-degree view of actor engagement in service co-creation

Finsterwalder, Jörg - In: Journal of retailing and consumer services 40 (2018), pp. 276-278

Persistent link: https://www.econbiz.de/10011801984

Social distancing and wellbeing : conceptualizing actor distance and actor safe zone for pandemics

Finsterwalder, Jörg - In: The service industries journal 41 (2021) 1/2, pp. 9-31

Persistent link: https://www.econbiz.de/10012483662

Creating hospitable service systems for refugees during a pandemic : leveraging resources for service inclusion

Finsterwalder, Jörg; Kabadayi, Sertan; Fisk, Raymond P.; … - In: Journal of Service Theory and Practice 31 (2020) 2, pp. 247-263

Purpose: The overarching goal of this paper is to increase awareness among researchers and practitioners that refugees are disproportionally impacted by COVID-19, which increases their suffering. Second, it extends a recently introduced transformative refugee service experience framework by...

Persistent link: https://www.econbiz.de/10012413556