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Essentials of marketing research

Hair, Joseph F.; Ortinau, David J.; Harrison, Dana E. - 2021 - Fifth Edition, International Student Edition

"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The...

Persistent link: https://www.econbiz.de/10012040657

The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

Persistent link: https://www.econbiz.de/10011749083

Business ethics, corporate social responsibility, and brand attitudes : an exploratory study

Ferrell, O. C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501

Persistent link: https://www.econbiz.de/10011980387

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed

Persistent link: https://www.econbiz.de/10000543596

Principles of marketing

Lamb, Charles W. - 1992

Persistent link: https://www.econbiz.de/10000835649

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2000

Persistent link: https://www.econbiz.de/10001388330

Lamb, Charles; Hair, Joseph F.; McDaniel, Carl D. - 2002 - 6th ed

Persistent link: https://www.econbiz.de/10001528804

Marketing research : within a changing information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2003 - 2. ed., internat. ed

Persistent link: https://www.econbiz.de/10001660974

Essentials of marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2003 - 3. ed.

Persistent link: https://www.econbiz.de/10001661757

Essentials of marketing

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2001 - 2. ed

Persistent link: https://www.econbiz.de/10001433274

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