Purpose: This article explores (1) student perceptions and understanding of Events Management; (2) how Events Management is positioned by different UK Higher Education providers through their online marketing; and (3) the perceived value of an Events Management degree among students....

Purpose – This article attempts to provide a concise overview of the approaches towards managing events in a changing market environment and summarises issues of responsibility, sustainability and quality management within events organisations. Design/methodology/approach – In doing so, the...