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The Role of Hedonic and Utilit...
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1
The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing
Choi, Jungsil
;
Madhavaram, Sreedhar R.
;
Park, Hyun Young
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 251-265
Persistent link: https://www.econbiz.de/10012295829
Saved in:
2
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal
Choi, Jungsil
;
Park, Hyun Young
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 749-769
Persistent link: https://www.econbiz.de/10012939501
Saved in:
3
How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, Jungsil
;
Park, Hyun Young
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1352-1386
Persistent link: https://www.econbiz.de/10015047520
Saved in:
4
How health motivation moderates the effect of vividness on consumption expectations of indulgent food
Choi, Jungsil
;
Ju, Ilwoo
- In:
Journal of consumer behaviour
22
(
2023
)
6
,
pp. 1474-1492
Persistent link: https://www.econbiz.de/10014440213
Saved in:
5
Regulatory focus as a predictor of attitudes toward partitioned and combined pricing
Lee, Kiljae
;
Choi, Jungsil
;
Li, Yexin Jessica
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
3
,
pp. 355-362
Persistent link: https://www.econbiz.de/10010403222
Saved in:
6
The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
Saved in:
7
What type of framing message is more appropriate with nine-ending pricing?
Choi, Jungsil
;
Lee, Kiljae
;
Ji, Yong-yeon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 603-614
Persistent link: https://www.econbiz.de/10009579988
Saved in:
8
The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil
;
Myer, Duane W.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
Saved in:
9
Effect of perceived warmth on positive judgment
Choi, Jungsil
;
Chang, Young Kyun
;
Lee, Kiljae
;
Chang, Jae D.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 235-244
Persistent link: https://www.econbiz.de/10011523204
Saved in:
10
Impact of death-related television programming on advertising evaluation
Rangan, Priyamvadha
;
Singh, Surendra N.
;
Landau, Mark J.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011410150
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