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Journal of marketing education : JME
4
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1
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The Routledge companion to identity and consumption
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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Improv comedy and modern marketing education : exploring consequences for divergent thinking, self-efficacy, and collaboration
Mourey, James A.
- In:
Journal of marketing education : JME
42
(
2020
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10012265730
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Adolescent consumption and the pursuit of "cool"
Wooten, David B.
;
Mourey, James A.
- In:
The Routledge companion to identity and consumption
,
(pp. 169-176)
.
2013
Persistent link: https://www.econbiz.de/10009700293
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3
Products as pals : engaging with anthropomorphic products mitigates the effects of social exclusion
Mourey, James A.
;
Olson, Jenny G.
;
Yoon, Carolyn
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 414-431
Persistent link: https://www.econbiz.de/10011738980
Saved in:
4
Change is the only constant : advertising, design, and the effects of nonconscious change
Mourey, James A.
;
Elder, Ryan S.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 264-274)
.
2016
Persistent link: https://www.econbiz.de/10011593203
Saved in:
5
Web 2.0 and marketing education : explanations and experiential applications
Granitz, Neil
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
33
(
2011
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009007977
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6
To catch a tiger or let him go : the match-up effect and athlete endorsers for sport and non-sport brands
Koernig, Stephen K.
;
Boyd, Thomas C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009518022
Saved in:
7
Values-based education for sustainability marketers : two approaches for enhancing student social consciousness
Rountree, Melissa Markley
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
37
(
2015
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10010514559
Saved in:
8
Uniting active and deep learning to teach problem-solving skills : strategic tools and the learning spiral
Diamond, Nina
;
Koernig, Stephen K.
;
Iqbal, Zafar
- In:
Journal of marketing education : JME
30
(
2008
)
2
,
pp. 116-129
Persistent link: https://www.econbiz.de/10003750091
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