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Personalwirtschaftlicher Wandel in Japan : gesellschaftlicher Wertewandel und Folgen für die Unternehmungskultur und Mitarbeiterführung
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Impacts of digitalization and new ways of working on leadership, communication and collaboration
Hesse, Andreas
-
2018
Persistent link: https://www.econbiz.de/10011917929
Saved in:
2
Dynamics of institutional logics in a cross-sector social partnership : the case of refugee integration in Germany
Hesse, Andreas
;
Kreutzer, Karin
;
Diehl, Marjo-Riitta
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 679-704
Persistent link: https://www.econbiz.de/10012108970
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3
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
4
"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas
;
Rünz, Sofie
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 232-252
Persistent link: https://www.econbiz.de/10013371012
Saved in:
5
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
6
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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7
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
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8
Employees as corporate influencers and co-creators of brand-meaning
Hesse, Andreas
;
Schmidt, Holger
- In:
Transfer : Zeitschrift für Kommunikation und …
68
(
2022
)
4
,
pp. 33-37
Persistent link: https://www.econbiz.de/10013464344
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9
The changing labor market in Japan and its impact on the personnel management of small size companies: Porsche Japan KK
Esser, Martin
- In:
Personalwirtschaftlicher Wandel in Japan : …
,
(pp. 223-231)
.
2003
Persistent link: https://www.econbiz.de/10001791913
Saved in:
10
IT change in small and medium-sized enterprises : a human resource and change management approach
Esser, Martin J.
-
2010
Persistent link: https://www.econbiz.de/10013438243
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