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Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs
Wolf, Lukas; Klopfer, Lisa-Marie; Steul-Fischer, Martina; … - In: Journal of consumer behaviour 23 (2024) 6, pp. 3082-3099
Persistent link: https://www.econbiz.de/10015117032
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Italian government debt and sovereign credit risk : an empirical exploration and some thoughts about consequences for European insurers
Wedel, Michaela; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 101 (2012) 5, pp. 571-579
Persistent link: https://www.econbiz.de/10009674377
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The effect of shipping fee structure on consumers' online evaluations and choice
Koukova, Nevena T.; Srivastava, Joydeep; Steul-Fischer, … - In: Journal of the Academy of Marketing Science 40 (2012) 6, pp. 759-770
Persistent link: https://www.econbiz.de/10009679039
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Turnierentlohnung als Anreizsystem im Versicherungsvertrieb
Steul-Fischer, Martina; Wedel, Michaela - In: Controlling : Zeitschrift für erfolgsorientierte … 27 (2015) 11, pp. 623-629
Persistent link: https://www.econbiz.de/10011398851
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How does the presentation of insurance products influence consumers' purchase decisions and decision satisfaction? : experimental results
Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 33-81). 2017
Persistent link: https://www.econbiz.de/10011901096
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Do attribute prominence, number of options, and attributes influence the compromise effect? : experimental results
Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 83-118). 2017
Persistent link: https://www.econbiz.de/10011901099
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The effects of message framing and ad credibility on health risk perception
Heideker, Silvia; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
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The psychological effects on tariff choices for car insurance
Musiol, Andreas; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 106 (2017) 5, pp. 525-538
Persistent link: https://www.econbiz.de/10011797203
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Price framing and consumers' purchase intention on pay-how-you-drive tariffs
Musiol, Andreas; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 108 (2019) 5, pp. 407-419
Persistent link: https://www.econbiz.de/10012245008
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The effect of option framing in self-other decision making
Grösch, Michaela; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 33-47
Persistent link: https://www.econbiz.de/10012062394