Purpose: The practice of frontline employees articulating their brand voice and posting work-related content on social media has emerged; however, employee brand equity (EBE) research has yet to be linked to employees’ social media activity. This paper aims to take a methods-based approach to...

Purpose: Social media management is an emerging profession that is growing as companies increasingly adopt social media. The purpose of this paper is to analyze social media managers’ personal branding. Design/methodology/approach: In-depth qualitative data is drawn from 20 semi-structured...

Purpose The purpose of this paper is to analyse the 2012 Olympic opening ceremony with the goal of making a nuanced contribution to the discussion of online participation and engagement afforded by social media. Design/methodology/approach This paper applies a qualitative approach of sequential...