Environmental care and preservation of environment have become very frequent topics and discussions of our everyday life. It is the fact that drinking water is increasingly less available, that 20–30% of plants and animals will become extinct if we continue at this pace of temperature growth;...

Sustainability is challenging for all society, and especially for business. In businesses commitment to sustainable development should be a fundamental driver of the corporate strategy. There are three key pillars: integrated growth, profitability and social and environmental responsibility....

An efficient manufacturing process is the essence of sustainability. The old thinking was that the companies adopting environmentally friendly processes add costs. But now with the new thinking which emphasizes on green practices like recycling, reusing and reducing waste can cut costs because...

Many Indians today are embracing e-retailing with enthusiasm. Popular portals are spearheading the conversion of offline shoppers into online bargain hunters. The concept of e-commerce is downloading at a fairly rapid pace in the psyche of the Indian consumer. In the metros, shortage of time is...

Green business in service sector is expected to transform industrial economy to service economy and is complied with the trend of world economy development. Environmental benefits and sustainability are two characteristics of Green business. Under the background of the transformation of the...

The benefits of close collaboration with industry for graduate/post-graduate professional students have been repeatedly emphasized in the literatures. This paper discusses the adoption and operation of curriculum which when taken up in professional colleges may help making of entrepreneurs when...

Current business houses use the word “Lifestyle marketing” which is like a buzz word used in the selling and marketing in the present century. Lifestyle has a psychological determinant that influences buying behaviour - reflecting an individual's choice of how to spend money and time and the...

Advertising has always been an integral part of business. Companies in recent times are witnessing an innovation in new channels of media such as google, twitter, facebook, youtube etc which enables customers to pay an active role in marketing communication. Consumers of today can be reached...

A brand is defined as a consistent and clearly stated promise to deliver unique, focused and relevant benefit that differentiates an offering from those competitors. The function of branding is to create preference by managing consumer's awareness and expectations of the brand. This is...

Srinivas group of colleges has come into being from a humble beginning in1988, into a chain of institutions due to its visionary founder Sri CA A Raghavendra Rao. Today it spreads over 18 colleges with 70 courses and over 12000 students generating livelihood to 3500 employees and their families....