Note: This is the English translation of the article. The original article can be found in Chinese at http://ssrn.com/abstract=1022300 Since private enterprises in China are heading for global competition, the importance of corporate communications is constantly increasing. Traditionally,...

Whilst the importance of communication in successful corporate management, especially change processes, is constantly growing, the relationship between general managers and PR professionals remains largely unexplored. This article presents selected findings from an empirical study into the...

As PR increasingly becomes part of general management, it is ever more important that PR professionals are well trained as leaders. But just how qualified are these professionals to lead organizations? Based in part on the authors' own research, this article analyses the current situation...

Purpose: The purpose of this paper is to investigate to what extend an automated, algorithm-based analysis of online conversations of stakeholders in social media and other Internet media can be used for reputation management. Design/methodology/approach: Examination of the reputation of the...

Internationalisation for SMEs requires a cross-border communication strategy. This paper analyses the elements necessary for successful international communication management, namely: leadership, openness, concentration, immediacy and social media (forming, in German, the acronym "F.O.K.U.S.")....

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...