Consumers and behavior -- Consumer behavior research.-Motivation -- Emotion -- Cognition -- Attitude -- Decision -- Interindividual differences -- Social environment -- Physical environment -- Media environment -- Consumer behavior in change.

Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will therefore become more widespread in brick-and-mortar stores. To fill the void of academic research, this paper develops a model of how consumers...