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Influencer in fashion hauls : hard-selling at it's best?!
Mahn, Luisa
;
Schade, Michael
;
Burmann, Christoph
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 141-151)
.
2024
Persistent link: https://www.econbiz.de/10015064320
Saved in:
2
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
3
Strategic flexibility and strategic change as determinants of corporate value
Burmann, Christoph
-
2002
Persistent link: https://www.econbiz.de/10013330176
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4
Key success factors and productivity of department stores
Burmann, Christoph
-
1995
Persistent link: https://www.econbiz.de/10000909511
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5
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
Burmann, Christoph
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10014011050
Saved in:
6
Customer centricity as a key to success for pharma
Burmann, Christoph
;
Meurer, Jörg
;
Kanitz, Christopher
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10009235944
Saved in:
7
Does internal brand management really drive brand commitment in shared-service call centers?
Burmann, Christoph
;
König, Verena
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
Saved in:
8
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
Saved in:
9
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
10
Towards an identity-based brand equity model
Burmann, Christoph
;
Jost-Benz, Marc
;
Riley, Nicola
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 390-397
Persistent link: https://www.econbiz.de/10003840073
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