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New music recommendation algorithm facilitates audio branding
Barth, Bertram; Borgstedt, Silke; Edwards, James - In: Marketing review St. Gallen : Marketingfachzeitschrift … 36 (2019) 4, pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
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Social media and electronic networks
Edwards, James - 2011
Persistent link: https://www.econbiz.de/10008809220
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Toward an Understanding of Why Suggestions Work in Charitable Fundraising : Theory and Evidence from a Natural Field Experiment
Edwards, James - 2013
People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently...
Persistent link: https://www.econbiz.de/10013072578
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Toward an Understanding of Why Suggestions Work in Charitable Fundraising : Theory and Evidence from a Natural Field Experiment
Edwards, James; List, John A. - 2021
People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal attention. For their part, economists have recently...
Persistent link: https://www.econbiz.de/10013315655