Purpose: The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being...

Purpose: This paper aims to explore the use of an appeal, belonging and commitment social marketing intervention to rescue a failing corporate “charity of the year” exercise that involved a mental disability charity. It describes the improvements experienced consequent to the introduction...

Purpose – The purpose of this paper is to determine the potential contributions of corporate art collections (CACs) to the process of corporate identity management within companies. Design/methodology/approach – Respondents in 181 enterprises in nine different countries completed a...

Extensive research has been undertaken into the proposition that certain organisational arrangements and working methods (e.g. centralisation, functional specialisation, multi‐disciplinary teamworking and training, organisation‐wide reward systems) influence the levels of dysfunctional...

Purpose – The purpose of this paper is to examine the state of readiness of large UK based retailing companies for the introduction of ubiquitous computing (U‐computing) retailing applications. Design/methodology/approach – A questionnaire was distributed to a sampling frame of large...