In the 21st century, as the vitality of economic growth weakens and the instability of the global economy grows, employment has stagnated or even diminished depending on the industry. In particular the 2008 global financial crisis and the subsequent recession led many workers to lose their...

Purpose: Existing studies of shopping momentum effect show that an initial purchase causes the consumer to switch from a deliberative mindset to an implemental mindset, thereby leading to buy subsequent items based on Gollwitzer’s Rubicon model. Since purchase activity goes through the...

Purpose – The purpose of this paper is to suggest a method of selecting efficient customer service programmes and of providing relevant customer information to dealers, based on the analysis of repeat-purchase behaviour data in the automobile industry. Design/methodology/approach – A...