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Exploring the effects of for‐profit and nonprofit size congruency : An exchange perspective on cause‐related marketing

Hamby, Anne; Jones, Niusha; Yu, Guohong - In: Journal of Consumer Affairs 55 (2021) 1, pp. 274-292

Persistent link: https://www.econbiz.de/10012538044

The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion

Hamby, Anne; Jones, Niusha - In: Journal of advertising 51 (2022) 1, pp. 116-131

Persistent link: https://www.econbiz.de/10013362259

Success is not final : failure is not fatal : how failure versus success messaging leads to preference for masculine brands

Jones, Niusha; Kidwell, Blair; Hamby, Anne - In: Journal of marketing research 61 (2024) 2, pp. 330-348

Persistent link: https://www.econbiz.de/10014584209

Above the Scam : Moral Elevation Reduces Gullibility

Hamby, Anne; McFerran, Brent; Dahl, Darren W. - In: Journal of Consumer Psychology 32 (2021) 3, pp. 466-474

Persistent link: https://www.econbiz.de/10012632893

The Sounds of Silence : Inferences from the Absence of Word‐of‐Mouth

Weaver, Kimberlee; Hamby, Anne - In: Journal of Consumer Psychology 29 (2019) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10012083006

How Stories in Memory Perpetuate the Continued Influence of False Information

Hamby, Anne; Ecker, Ullrich; Brinberg, David - In: Journal of Consumer Psychology 30 (2019) 2, pp. 240-259

Persistent link: https://www.econbiz.de/10012083064

It's about our values : How founder's stories influence brand authenticity

Hamby, Anne; Brinberg, David; Daniloski, Kim - In: Psychology & Marketing 36 (2019) 11, pp. 1014-1026

Persistent link: https://www.econbiz.de/10012084008

A Wolf in Sheep's Clothing: How Humanized, Retargeted Ads Intrude in Social Contexts

Hamby, Anne; Ilyuk, Veronika - In: Journal of Consumer Affairs (2018)

Persistent link: https://www.econbiz.de/10012094030

Not whodunit but whydunit : story characters' motivations influence audience interest in services

Hamby, Anne; Laer, Tom van - In: Journal of service research 25 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012887034

Not Whodunit but Whydunit : Story Characters’ Motivations Influence Audience Interest in Services

Hamby, Anne; Laer, Tom van - 2021

Service providers and consumer well-being advocates often share stories to promote audience interest in relevant behavior. This research examines how characters’ motivations for engaging in service-related behavior in such stories influence consumers’ interest in services. Across five...

Persistent link: https://www.econbiz.de/10013244690