Since the publication of Harbison and Myers' study, many management scholars have devoted their attention to managerial systems in different cultures around the world. However, the various studies in cross‐cultural management have been criticised for not having enough specificity and...

Recently, the senior author of this study conducted a series of seminars for top executives on “Strategic Management: A Problem of Implementation”. The series followed the traditional seminar format in that a brief theoretical introduction was followed by lengthy open‐ended discussions....

Purpose – The purpose of this paper is to propose a framework for understanding how alliance partners interpret alliance functioning and how these interpretations shape their subsequent behaviors. Also, to discuss how interpretive schemes in cross‐national strategic alliances impact upon the...

The U.S. airline industry provides an example of a mature industry in which firms can exercise specific kinds of strategic marketing options. This paper examines the relationships between specific options and particular competitor groups. A matrix of strategic marketing options and competitor...

Purpose – To review the alliance partner selection criteria research in order to shed light on how entrepreneurial firms should choose established firms as alliance partners. Design/methodology/approach – Critical differences between entrepreneurial and established firms are presented to...