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This paper aims at developing profiles of consumers who have already conducted shopping through the Internet and of those who are interested to adopt Internet shopping as an innovation. Based on the theories and processes of consumer adoption decision and diffusion of innovations, the study...
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Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being...
Persistent link: https://www.econbiz.de/10014722595
Purpose – The purpose of this paper is to investigate the theoretical and empirical meaningfulness of a composite model of behavioral intentions in a pure mobile internet services context. Design/methodology/approach – This paper starts by investigating the influence of seven service quality...
Persistent link: https://www.econbiz.de/10014905201
Purpose – The satisfaction‐trust paradigm has been recently criticized regarding its ability to deliver positive consumer behavioral outcomes. This study aims to argue that – amongst others – a reason for this unpleasant situation may be the failure of service managers to account for...
Persistent link: https://www.econbiz.de/10014905357
Purpose – The purpose of this paper is to review the literature on customer relationship management (CRM) to obtain a comprehensive framework of mutually exclusive CRM research areas and sub‐areas free of all potentially disruptive factors (plethora of CRM definitions, personal judgments,...
Persistent link: https://www.econbiz.de/10014946144