Mobile store environment dynamics : an interdisciplinary approach
Adam P. Vrechopoulos; Emmanouela E. Manganari; George J. Siomkos
| Year of publication: |
2010
|
|---|---|
| Authors: | Vrechopoulos, Adam P. ; Manganari, Emmanouela E. ; Siomkos, George J. |
| Published in: |
Handbook of research on mobile marketing management. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-60566-074-5. - 2010, p. 346-361
|
| Subject: | Mobile Business | Mobile business | Interdisziplinäre Forschung | Interdisciplinary research | Virtuelle Realität | Virtual reality | Website | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919388