Balancing the media budget, reach and frequency in marketing communications : a macro approach
by Irwin W. Kabak, Israel D. Nebenzahl and George J. Siomkos
| Year of publication: |
1990
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|---|---|
| Authors: | Kabak, Irwin W. |
| Other Persons: | Nebenzahl, Israel D. (contributor) ; Siomkos, George J. (contributor) |
| Published in: |
Spudai / University of Piraeus : journal of economics and business. - Peiraiōs : Panepistēmion, ISSN 1105-8919, ZDB-ID 1159532-2. - Vol. 40.1990, 1, p. 3-26
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| Subject: | Marketingmanagement | Marketing management | Theorie | Theory | Werbewirtschaft | Advertising industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001110166