Traditional competition across apparel store types reflects the dynamics of market positioning in practice. Previous research found that apparel related purchases accounted for over half of the money rural consumers spent out of town. Research on apparel shopping intentions according to store...

Presents results of a study on outshopping grocery patterns of rural shoppers. The researchers mailed a questionnaire to residents in a rural Vermont area, asking them to record their grocery expenditures for one week. The questionnaire solicited information about respondents’ store patronage,...