Yasin, Mahmoud; Alavi, Jafar; Koubida, Sallem; Small, … - In: Benchmarking: An International Journal 18 (2011) 1, pp. 6-22
Purpose – The purpose of this paper is to examine practices, realities and opportunities relevant to Moroccan tourism. In the process, the competitiveness of this vital economic sector is assessed. Based on this examination, relevant, benchmarking implications are identified and advanced to...