Purpose: The purpose of this paper is to examine corporate social responsibility (CSR) issues in the context of the hospitality industry and offer some avenues for future research. Design/methodology/approach: The paper reviews several domains of CSR and takes stock of some exemplar research...

While numerous firms have successfully segmented customers using various segment‐based pricing models and tactics, the advent of the Internet has introduced a new element of opportunity with respect to such pricing. This paper identifies the various areas of opportunity for segmenting World...

Purpose – This paper seeks to argue that a business‐marketing outlook is a lucid perspective for enhancing the value of business school faculty services provision and administration. Given the number of scholars worldwide in the area of business marketing (several hundred) compared with the...

Research on industrial buying decisions has developed along two major themes after the publication of the seminal buyclass framework by Robinson et al. in 1967. One stream of research seeks to extend or delimit the framework to a variety of buying contexts and product categories, while the other...