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From Super Mario to Skyrim : a framework for the evolution of video game consumption

Kuo, Andrew; Hiler, Jacob L.; Lutz, Richard J. - In: Journal of consumer behaviour : an international … 16 (2017) 2, pp. 101-120

Persistent link: https://www.econbiz.de/10011685026

Brave new World of Warcraft : a conceptual framework for active escapism

Kuo, Andrew; Lutz, Richard J.; Hiler, Jacob L. - In: The journal of consumer marketing 33 (2016) 7, pp. 498-506

Persistent link: https://www.econbiz.de/10011642206

Making inconsistent worlds : a conceptual framework for co-competition

Hiler, Jacob L.; Cook, Laurel Aynne; Northington, … - In: Journal of Consumer Marketing 35 (2018) 3, pp. 254-263

Purpose: This paper aims to investigate the phenomenon of co-competition, within service-dominant logic, whereby multiple parties with mutually exclusive goals compete for the rights to co-create with a firm. Design/methodology/approach: Within the context of a massively multiplayer online...

Persistent link: https://www.econbiz.de/10012073688

Why do we twitch? : vicarious consumption in video-game livestreaming

Kohls, Harper; Hiler, Jacob L.; Cook, Laurel Aynne - In: Journal of consumer marketing 40 (2023) 6, pp. 639-650

Persistent link: https://www.econbiz.de/10014332318

Editorship of Harper W. Boyd Jr. (1975 - 1978)

Lutz, Richard J. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 101-104

Persistent link: https://www.econbiz.de/10010349012

Marketing scholarship 2.0

Lutz, Richard J. - In: Journal of marketing 75 (2011) 4, pp. 225-234

Persistent link: https://www.econbiz.de/10009270877

The influence of selective attention and inattention to products on subsequent choice

Janiszewski, Chris A.; Kuo, Andrew; Tavassoli, Nader T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1258-1274

Persistent link: https://www.econbiz.de/10009740314

The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns

Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88

Persistent link: https://www.econbiz.de/10010485549

How fitting! The influence of fence-context fit on price discrimination fairness

Kuo, Andrew; Rice, Dan Hamilton; Fennell, Patrick; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2634-2640

Persistent link: https://www.econbiz.de/10011506178

Catch and shoot : the influence of advergame mechanics on preference formation

Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172

Persistent link: https://www.econbiz.de/10010527179