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Suspicious minds : exploring neural processes during exposure to deceptive advertising

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Keeping consumers in the red : hedonic debt prioritization within multiple debt accounts

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Costly curves : how human-like shapes can increase spending

Romero, Marisabel; Craig, Adam W. - In: Journal of consumer research : JCR ; an … 44 (2017) 1, pp. 80-98

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The impact of dynamic bundling on price fairness perceptions

Li, Wenjing; Hardesty, David M.; Craig, Adam W. - In: Journal of retailing and consumer services 40 (2018), pp. 204-212

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Mapping time : how the spatial representation of time influences intertemporal choices

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Hidden price promotions : could retailer price promotions backfire?

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Are "10 grams of protein" better than "ten grams of protein"? : how digits versus number words influence consumer judgments

Romero, Marisabel; Craig, Adam W.; Mormann, Milica; … - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 1006-1026

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The power that blinds : how power and persuasion knowledge affect marketplace interactions

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All at once or one at a time? The effect of simultaneous versus sequential discount presentation on store patronage intentions

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Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability

DelVecchio, Devon - In: Journal of Product & Brand Management 9 (2000) 7, pp. 457-471

Brand extensions allow consumers to use past experiences with the brand in order to assess the extension and thereby reduce the risk associated with purchasing a new product. In considering the ability of a brand to mitigate the risk associated with an extension (a construct herein referred to...

Persistent link: https://www.econbiz.de/10014895698