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Strategic megabrand management...
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ECONIS (ZBW)
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The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10010146637
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2
Brand architecture and brands portfolio : a clarification
Chailan, Claude
- In:
EuroMed journal of business
4
(
2009
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10009890618
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3
Brand architecture and brands portfolio : a clarification
Chailan, Claude
- In:
EuroMed journal of business
4
(
2009
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10003928477
Saved in:
4
From an aggregate to a brand network: a study of the brand portfolio at L'Oréal
Chailan, Claude
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 74-89
Persistent link: https://www.econbiz.de/10003979643
Saved in:
5
The influence of key capabilities on brand portfolio-based competitve advantage
Chailan, Claude
- In:
International journal of trade and global markets
6
(
2013
)
2
,
pp. 182-201
Persistent link: https://www.econbiz.de/10009759927
Saved in:
6
Branding from emerging countries : how to compete internationally?
Chailan, Claude
- In:
Critical perspectives on international business
11
(
2015
)
1
,
pp. 54-71
Persistent link: https://www.econbiz.de/10011297376
Saved in:
7
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
8
Doing business in Europe
Suder, Gabriele
-
2008
Persistent link: https://www.econbiz.de/10003401787
Saved in:
9
International business
Suder, Gabriele
-
2009
Persistent link: https://www.econbiz.de/10003752867
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10
The internationalization path and sustainability dynamics in emerging economies : the case of Indian SMEs
Suder, Gabriele
- In:
Emerging dynamics of sustainability in multinational …
,
(pp. 134-163)
.
2016
Persistent link: https://www.econbiz.de/10011504704
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