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Consumer reaction to price increase : an investigation in gasoline industry

Paswan, Audhesh K.; Crawford, John C.; Ngamsiriudom, Waros - In: The journal of product & brand management 23 (2014) 3, pp. 220-229

Persistent link: https://www.econbiz.de/10010393859

Interrelationships among facets of self, motivation, and conspicuous and sustainable consumption behaviour

Nguyen, Thuy; Ngamsiriudom, Waros; Pelton, Lou; … - In: International Journal of Business Science & Applied … 10 (2015) 2, pp. 16-31

The current study focuses on a process the current researchers label intra-negotiation-which deals with resolution of an individual's potential conflict across facets of oneself-and its influence on two distinctly different kinds of consumption (one favouring consumption, the other reducing the...

Persistent link: https://www.econbiz.de/10011946355

Interrelationships among facets of self, motivation, and conspicuous and sustainable consumption behaviour

Nguyen, Thuy; Ngamsiriudom, Waros; Pelton, Lou; … - In: The international journal of business science & applied … 10 (2015) 2, pp. 16-31

Persistent link: https://www.econbiz.de/10011896967

Diversity, equity, inclusion, and brand outcomes : a case of higher education

Nguyen, Thuy; Yaghi, Majed; Ganesh, Gopala K.; … - In: The journal of product & brand management 33 (2024) 8, pp. 949-967

Persistent link: https://www.econbiz.de/10015173293

Hello Kitty livery is just a glimpse of Hello Kitty experiential package : The effects of celebrity-themed aircraft on purchase intention

Wang, Stephen W.; Ngamsiriudom, Waros - In: Journal of Service Theory and Practice 25 (2015) 1, pp. 75-94

Purpose – Celebrity-themed aircraft campaigns have become a popular tactic that airlines adopt as part of their experiential marketing efforts. The campaign aims at differentiating their airline from competitors through delivering and/or reforming consumers’ flying experience. The paper aims...

Persistent link: https://www.econbiz.de/10014907409

Celebrity livery featured aircraft, the Moneki Neko (fortune cat) of airlines

Wang, Stephen W.; Ngamsiriudom, Waros - In: Journal of air transport management 42 (2015), pp. 110-117

Persistent link: https://www.econbiz.de/10010481749

Hello Kitty livery is just a glimpse of Hello Kitty experiential package : the effects of celebrity-themed aircraft on purchase intention

Wang, Stephen W.; Ngamsiriudom, Waros - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 75-94

Persistent link: https://www.econbiz.de/10011306023

Trust disposition trust antecedents, trust, and behavioral intention

Wang, Stephen W.; Ngamsiriudom, Waros; Hsieh, Chia-Hung - In: The service industries journal 35 (2015) 10, pp. 555-572

Persistent link: https://www.econbiz.de/10011333306

Consumers' attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector

Wang, Stephen W.; Kao, Grace Hsiu-Ying; Ngamsiriudom, Waros - In: Journal of air transport management 60 (2017), pp. 10-17

Persistent link: https://www.econbiz.de/10011695337

Three peas in the pod of consumer imagination : purchase task, involvement, and ad information

Spears, Nancy; Ketron, Seth; Ngamsiriudom, Waros - In: Journal of consumer behaviour : an international … 15 (2016) 6, pp. 527-537

Persistent link: https://www.econbiz.de/10011580945