Narrow search
Showing 1 - 10 of 139
Cover Image
Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001468264
Cover Image
Strategic management and marketing in the service sector
Grönroos, Christian - 1984
Persistent link: https://www.econbiz.de/10000684263
Cover Image
From marketing mix to relationship marketing : toward a paradigm shift in marketing
Grönroos, Christian - 1993
Persistent link: https://www.econbiz.de/10000873956
Cover Image
Service marketing theory : back to basics
Grönroos, Christian - 1998
Persistent link: https://www.econbiz.de/10000987032
Cover Image
Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
Cover Image
The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
Cover Image
The marketing strategy continuum: toward a marketing concept for the 1990's
Grönroos, Christian - 1990
Persistent link: https://www.econbiz.de/10000126349
Cover Image
What can a service logic offer marketing theory
Grönroos, Christian (contributor) - 2005
Persistent link: https://www.econbiz.de/10002688825
Cover Image
Strategic management and marketing in the service sector
Grönroos, Christian - 1982
Persistent link: https://www.econbiz.de/10002314508
Cover Image
Towards a marketing renaissance : challenging underlying assumptions
Grönroos, Christian - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 270-278
Persistent link: https://www.econbiz.de/10014381384