Purpose: Technology is revolutionizing the management logic of service systems. The increasing use of artificial intelligence (AI), in particular, is challenging interaction between humans and machines changing the service systems’ value co-creation configurations and logic. To envision...

The aim of the chapter is to highlight the limits and opportunities linked to the use of tools such as interactive marketing and communication in small creative businesses comprising Italian jewellery districts to achieve greater competitiveness of local systems on global markets. From secondary...

Purpose: The aim of this research is to contribute to the existing literature about the entrepreneurial conditions in crowd-based contexts by describing how different European countries regulate equity crowdfunding market in order to incentive the investments and protect investors....