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ECONIS (ZBW)
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Does the importance of value, brand and relationship equity for customer loyalty differ between Eastern and Western cultures?
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International business review : the official journal of …
23
(
2014
)
1
,
pp. 284-292
Persistent link: https://www.econbiz.de/10010236470
Saved in:
2
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10009670322
Saved in:
3
Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?
Liu, Wei
;
Zhang, Sha
;
Bijmolt, Tammo H. A.
;
Haan, Evert de
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 422-438
Persistent link: https://www.econbiz.de/10015065343
Saved in:
4
The effectiveness of random discounts for migrating customers to the mobile channel
Vries, Eline L. E. de
;
Zhang, Sha
- In:
Journal of business research : JBR
110
(
2020
),
pp. 272-281
Persistent link: https://www.econbiz.de/10012237847
Saved in:
5
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
6
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
Saved in:
7
The mere possession effect of shareable digital coupons : the mediating role of anticipated self-enhancement
Zhang, Sha
;
Vries, Eline L. E. de
;
Ding, Aihui
- In:
Journal of consumer behaviour
22
(
2023
)
1
,
pp. 122-134
Persistent link: https://www.econbiz.de/10014251206
Saved in:
8
Multiple medium-sized rewards outperform one large reward in draws
Ding, Aihui
;
Ding, Xiaojun
;
Zhang, Sha
-
2025
Persistent link: https://www.econbiz.de/10015374648
Saved in:
9
Changing consumer markets and marketing in China
Zhang, Sha
;
Doorn, Jenny van
;
Leeflang, Peter S. H.
- In:
International journal of business and emerging markets …
4
(
2012
)
4
,
pp. 328-351
Persistent link: https://www.econbiz.de/10010058094
Saved in:
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