Showing 1 - 10 of 21
This article suggests a conceptual framework for analyzing the consequences of the recent prices increase on the poorest people in the world. The complexity of mechanisms at work is demonstrated. At the global level, the analysis points out that Sub Saharan Africa exhibits the worst situation...
Persistent link: https://www.econbiz.de/10004992669
This work aims to understand the consumers’ attitude towards the brand names changes by analysing the brand …-after experimental design on two real brand changes and shows growing brand representation evolution according to the strategies. …
Persistent link: https://www.econbiz.de/10009320605
It was the title chosen in January 2004 for the 12 pages of the "Agreste" restitution of the primary results obtained through this second investigation, to the partners and interviewed firms, which was intended to question the evolutions of the regional agro-food sphere over 5 years (1998-2003)....
Persistent link: https://www.econbiz.de/10005040811
's social surrounding during the consumption of the product influence the importance of price, brand and packaging. Identical …
Persistent link: https://www.econbiz.de/10005458781
L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...
Persistent link: https://www.econbiz.de/10008789376
well know French brand DIM, the authors present the permanent brand identity across brand extensions. …
Persistent link: https://www.econbiz.de/10008862099
demonstrate that these mechanisms may be interpreted and used to measure brand equity. The results indicate a strong assimilation … effect for the most appreciated brand, and a contrast effect for the retailers brand, although both products were rated the …
Persistent link: https://www.econbiz.de/10004992657
With market services accounting for an increasing share of GDP as well as for differences in productivity growth performance across countries, the need for accurate measures of services output is becoming ever more important. In this article we first provide an international comparative...
Persistent link: https://www.econbiz.de/10005518959
En dépit de l’importance de la co-création de valeur dans les business models actuels, peu de travaux ont porté spécifiquement sur le phénomène. Dans un premier temps, la notion de co-création de valeur fait l’objet d’une définition précise. Les auteurs s’efforcent ensuite de...
Persistent link: https://www.econbiz.de/10009493440
Several online market sites, such as eBay, have implemented reputation management mechanisms in order to improve cooperation. In this article, we aim at investigating the emergence of trust and cooperation in presence of reputation mechanism. In a series of experiments based on the trust game...
Persistent link: https://www.econbiz.de/10005771918