Indonesian Abstract: Brand marketing atau pemasaran merek adalah cara untuk mempromosikan produk atau layanan dengan … mempromosikan merek secara keseluruhan. Kegiatan brand marketing ini telah umum dilakukan oleh semua produk dan layanan secara … online. Oleh karena kegiatan ini tidak mudah, maka diperlukan strategi dalam melakukan brand marketing. Untuk memperoleh …

English Abstract: The relationship between the science of communication and the field of advertising is very close, so … that when a company communicates through advertising with the audience, it will be related to the science of communication …. Audiences, message development, communication methods and customer service are all parts of advertising that, if a company uses …

brand image of this hospital. The objective of this research is to analyze the effect of the hospital’s service quality to … the brand imageof the hospital. The hospital’s service quality consists of Reliability, Responsiveness, Assurance, Empathy … showed that service quality had positive and significant effect to the brand image of Dr. Pirngadi Medan Hospital. Out of the …

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In …

For anticipating the fast competition, marketers need to comprehend the need and the consumer’s willingness by creating … consumer’s decision in buying Honda Vario motorbike and how influence among brand, quality, promotion, price, design and resell … result shows that the determinationCoefisien (R2) is 0.645, its means that independent variables (brand, quality, promotion …

advertising, sales promotion and public relations influence of the brand awareness Britama Savings. Partially, sales promotion are … products from other competitors banks. Brand awareness of the community will become an important thing in considering the use … the brand awareness of Britama Saving Bank Rakyat Indonesia (Persero) Tbk branch of Tebing Tinggi? (2) How the influence …

with various new brands, good qualities, latest features, and competitive prices offered requires the consumers to be smart … in the matter of choosing a communication tool that will be used. One of the phenomena is a smartphone with the brand …. BlackBerry phones always strengthen their brand equity because they realize that customer satisfaction is important to achieve …

and services in relation to the impact on brand awareness.Primary data collection techniques with interviews … hypothesis there is significant effect Antas quality products and service to the customers' brand awareness Bank Muamalat … determination (R2) shows that the variation of the studied independent variables can explain a very significant impact on brand …

to understand and analysis the affect of promotion mix that consists of advertising, sales promotion, personal selling … show that there is significant effect between promotion mix consists of advertising, sales promotion, personal selling, and … advertising, sales promotion, to the innovative Product Share The most dominant variable is Sales promotion that influances the …