Situated at the crossroads of three continents (Europe, Asia and Africa), deeply marked by the omnipresence religions book’s (Christianity, Judaism, Islamism) and ground by the war (with the Palestinians, with neighbors, with anti-Semitic terrorist organizations, often with everyone), Israel...

This article describes the impact of cultural dimensions on the four marketing mix variables (product, price, distribution, promotion) The cultural dimensions will be treated as independent variables affecting the behaviour of marketing mix variables which are seen as dependent variables. This...

The paper present travel impressions in Brasil