Standardele din ce in ce mai ridicate si dinamica pietei au determinat universitatile sa-si regandeasca strategiile, pentru a ramane competitive. Studentii au ajuns in postura de a alege institutiile in functie de preferinte. In aceste conditii, opinia studentilor este fundamentala pentru...

The reason of buying, possibly is the most challenging concept in marketing deals with understanding why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behavior will help shed light on what is important to the...

In order for the companies to be successful in the market, they have to permanently focus their efforts towards better understanding and continuous meeting both current and potential needs and expectations of all their customers. Additionally, the organizations should identify the proper methods...

The study defines the three types of convergence – institutional, nominal and real ones –, the connection among them and their main measurement indicators. 

Taking into account the main, already established marketing orientations the present article aims at stressing the dominant characteristic of contemporary marketing that it presents as a new paradigm of the last two decades. By emphasizing the meaning of relationship capital as fundamental...

Accomplishing not only corporate goals, but also those of the economy as a whole, requires a continuously growing interest towards quality. This interest has evolved constantly from inspection, to control, insurance and, presently, total quality management. The management that is oriented...