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Comunicarea de marketing – o analiza din perspectiva evolutiei opticii de marketing
Popescu, Ioana - In: Revista de Marketing Online (Journal of Online Marketing) 1 (2007) 2, pp. 17-28
Comunicarea de marketing a devenit un fenomen extrem de important prin amploarea si implicatiile sale asupra vietii organizatiilor si a societatii in general. Succesul unei organizatii, atat din punct de vedere economic si financiar, cat si pe plan social, este conditionat de modul in care...
Persistent link: https://www.econbiz.de/10005162795
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Cost Quality Management
Gordana, Vitanova; Spaseska, Tatjana - In: Annals - Economy Series 1 (2009) May, pp. 141-146
such goods create reputation with the particular brand. The perfect control system is necessary to achieve a high quality …
Persistent link: https://www.econbiz.de/10008459913
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MARCA – DEFINITIE SI SEMNIFICATII
Ioan, Moisescu Ovidiu - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2006) 6, pp. 70-75
The interest in brand marketing and management has strongly increased during the last two decades. Brands represent … the brand is a difficult task. This paper tries to outline three main approaches, when considering defining and analyzing … the significance of the brand concept, as they were identified through a documentary research of the literature. …
Persistent link: https://www.econbiz.de/10008603104
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Studies and Tendencies within the Baking Products Market in the European Union with Implications on the Baking Products of the Romanian Market
Saseanu, Andreea - In: The AMFITEATRU ECONOMIC journal 7 (2005) 17, pp. 97-102
and a loyal competition, a business environment according to the demands, an increasing purchasing power and with all …
Persistent link: https://www.econbiz.de/10005453836
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Implementing the Quality Management System in the Academy of Economic Studies, Bucharest
Ion Gh.Rosca; Petrescu, Viorel; Olaru, Marieta; Bodea, … - In: The AMFITEATRU ECONOMIC journal 6 (2004) 16, pp. 9-9
A strategic goal of the Academy of Economic Studies Bucharest is represented by the continuous improving of the quality for the didactic and scientific research activities. To this purpose a special importance should be given to the process approach of the activities by integrating the...
Persistent link: https://www.econbiz.de/10005453848
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A Profitable Symbiosis for Consumer's Protection: Standardization-Certification Couple
Dinu, Vasile - In: The AMFITEATRU ECONOMIC journal 6 (2004) 16, pp. 27-32
The consumers’ protection could be realized both in a direct way, explicitly, through the juridical and parajuridical actions that consumers can use against the economic agents offering unsuitable merchandises or promoting illicit commercial practices and in an indirect way, implicitly,...
Persistent link: https://www.econbiz.de/10005453892
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New Dimensions in Quality
Onete, Bogdan - In: The AMFITEATRU ECONOMIC journal 8 (2006) 20, pp. 156-158
The quality of goods and services has always been a societal concern. The importance of quality was extended beyond physical products, to include services and information; and extended its reach into new arenas such as health care, education, or government. Organizations recognized the...
Persistent link: https://www.econbiz.de/10005453901
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Contributions on the Lean Management in the current evolution of a company
BADEA, Florica; BURDUS, Eugen - In: Economia. Seria Management 12 (2009) 1, pp. 168-179
If so far, the production of scale had its established methods, we now are present to diversification of the production and to the decreasing of the series of the manufacturing. It implies the using of such methods which allow to get a high efficiency. In this case, we consider that the Lean...
Persistent link: https://www.econbiz.de/10004997838
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Design and aesthetics of goods applied within the consumer’s world
Procopie, Roxana; Pamfilie, Rodica - In: The AMFITEATRU ECONOMIC journal 8 (2006) 20, pp. 118-124
The changing of development model signifies the production of new values and new quality criteria, implies the finding of new economy and production forms, and attracts major changes in lifestyle and nowadays behaviors from everybody of us. The designers could assume a very important role,...
Persistent link: https://www.econbiz.de/10005797602
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The Certification of Quality Management Systems in the Footwear and Leather Goods Industry in Romania – A Passport for the E.U. Accession
Petrescu, Viorel; Necula, Elena; Bucur, Crina Raluca - In: The AMFITEATRU ECONOMIC journal 8 (2006) 20, pp. 159-168
We are experiencing a convoluted period regarding the answers to the questions about the European Union integration. We are trying to determine the criteria of existence on the EU market, a developing market in itself or rather one that is trying to adjust to the global market. Could the...
Persistent link: https://www.econbiz.de/10005797640