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De Bruyn, Arnaud
Williams, Jerome D.
Lilien, Gary L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Planning and performance assessment of industrial trade shows
Gopalakrishna, Srinath
;
Williams, Jerome D.
-
1990
Persistent link: https://www.econbiz.de/10004111318
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2
Trade Show Guidelines for Smaller Firms - Avoiding the double jeopardy issue
Williams, Jerome D.
;
Gopalakrishna, Srinath
;
Cox, …
- In:
Industrial marketing management : the international …
22
(
1993
)
4
,
pp. 265-276
Persistent link: https://www.econbiz.de/10006358889
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3
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
De Bruyn, Arnaud
;
Liechty, John C.
;
Huizingh, Eelko K.R.E.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10008063971
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4
A multi-stage model of word-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-163
Persistent link: https://www.econbiz.de/10008092938
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5
Do Trade Shows Pay Off? Srinath Gopalakrishna
Lilien, Gary L.
;
Williams, Jerome D.
;
Sequeira, Ian K.
- In:
Journal of marketing
59
(
1995
)
3
,
pp. 75-83
Persistent link: https://www.econbiz.de/10005995617
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6
A multi-stage model of word-of-mouth influence through viral marketing
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 151-164
Persistent link: https://www.econbiz.de/10008899529
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