Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids
| Year of publication: |
2008
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|---|---|
| Authors: | De Bruyn, Arnaud ; Liechty, John C. ; Huizingh, Eelko K.R.E. ; Lilien, Gary L. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 3, p. 443-460
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