Offering online recommendations to impatient first-time customers with conjoint-based segmentation trees ; Report No. 05-103
Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh, and Gary L. Lilien
| Year of publication: |
2005
|
|---|---|
| Authors: | De Bruyn, Arnaud ; Liechty, John C. ; Huizingh, Eelko ; Lilien, Gary L. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2005, 1, p. 71-84
|
| Subject: | Personalisierung | Personalization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Zielgruppe | Target group |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 83 - 84 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002830931