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This paper examines one of the most important marketing strategies by software producers on the Internet. That is …
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This paper examines one of the most important marketing strategies by software producers on the Internet. That is …
Persistent link: https://www.econbiz.de/10008497678
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This paper empirically studies the location decisions of internet firms when they face high legal standards of privacy … or to expand its business in less privacy protective countries. Our empirical results support this 'no-privacy haven …' hypothesis. In particular, we highlight a new privacy paradox according to which the more stringent certain online privacy laws …
Persistent link: https://www.econbiz.de/10011259213
brings up new questions related to the task of pricing. We investigate the eect of a reduction of privacy on consumers …
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