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Die hundertjährige Geschichte des Marketing in Deutschland
Sabel, Hermann - 1998
Persistent link: https://www.econbiz.de/10004292369
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Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh (contributor) - 1985
Persistent link: https://www.econbiz.de/10004059945
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Kritik der Markttheorie
1975
Persistent link: https://www.econbiz.de/10004857210
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THEORY CONSTRUCTION IN MARKETING : SOME THOUGHTS ON THINKING / GERALD ZALTMAN ; KAREN LEMASTERS ; MICHAEL HEFFRING
Zaltman, Gerald; Lemasters, Karen; Heffring, Michael - 1982
Persistent link: https://www.econbiz.de/10004763840