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The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers
Robin, Donald P.; Reidenbach, R. Eric; Forrest, P. J. - In: Journal of Business Research 35 (1996) 1, pp. 17-28
Persistent link: https://www.econbiz.de/10005465920
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An input-output model of employee behavior
Robin, Donald P. - In: Academy of Management journal : AMJ 10 (1967) 3, pp. 157-268
Persistent link: https://www.econbiz.de/10002699547
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The logic of establishing value monitors
Robin, Donald P. - In: Personal values and consumer psychology, (pp. 71-75). 1984
Persistent link: https://www.econbiz.de/10002699558
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Success in social marketing
Robin, Donald P. - In: Journal of business research : JBR 2 (1974), pp. 303-310
Persistent link: https://www.econbiz.de/10002699580
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A useful scope for marketing
Robin, Donald P. - In: Journal of the Academy of Marketing Science 6 (1978) 3, pp. 228-238
Persistent link: https://www.econbiz.de/10002699585
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General living systems theory and marketing : a framework for analysis
Reidenbach, R. Eric; Oliva, Terence A. - In: Journal of marketing 45 (1981) 4, pp. 30-37
Persistent link: https://www.econbiz.de/10002696194
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Macromarketing : a mechanism for humanomics
Reidenbach, R. Eric; Oliva, Terence A. - In: Human systems management : HSM 1 (1980) 3, pp. 229-235
Persistent link: https://www.econbiz.de/10002696197
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Developing new banking products : a manager's guide
Reidenbach, R. E.; Grubbs, M. R. - 1987
Persistent link: https://www.econbiz.de/10004674359
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Customer service renaissance : lessons from the banking wars
Grubbs, M. R.; Reidenbach, R. E. - 1991
Persistent link: https://www.econbiz.de/10004121767
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Winning banks : managing service quality for customer satisfaction
Grubbs, M. R.; Reidenbach, R. E. - 1989
Persistent link: https://www.econbiz.de/10004086200