Cohen, Morris A.; Eliasberg, Jehoshua; Ho, Teck-Hua - In: Management Science 42 (1996) 2, pp. 173-186
Reduction of new product development cycle time and improvements in product performance have become strategic objectives for many technology-driven firms. These goals may conflict, however, and firms must explicitly consider the tradeoff between them. In this paper we introduce a multistage...