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Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

Mariadoss, Babu John; Tansuhaj, Patriya Silpakit; … - In: Industrial marketing management : the international … 40 (2011) 8, pp. 1305-1319

Persistent link: https://www.econbiz.de/10009806456

Becoming a Global SME: Determinants of SMEs' Decision to Use E‐Intermediaries in Export Marketing

Cho, Hyuksoo; Tansuhaj, Patriya Silpakit - In: Thunderbird international business review 55 (2013) 5, pp. 513-530

Persistent link: https://www.econbiz.de/10010166748

Adolescents' influence in family purchase decisions: A socialization perspective

Foxman, Ellen R.; Tansuhaj, Patriya S.; Ekstrom, Karin M. - In: Journal of Business Research 18 (1989) 2, pp. 159-172

Persistent link: https://www.econbiz.de/10005465796

Environmental Influences and Decision-Making Uncertainty in Export Channels: Effects on Satisfaction and Performance

Raven, Peter V.; McCullough, Jim M.; Tansuhaj, Patriya S. - In: Journal of international marketing 2 (1994) 3, pp. 37-60

Persistent link: https://www.econbiz.de/10007255368

STRATEGIES FOR U.S. APPLE EXPORTING FIRMS

McCracken, Vicki A.; Tansuhaj, Patriya; O'Rourke, A. Desmond - In: Journal of Food Distribution Research 22 (1991) 2

Persistent link: https://www.econbiz.de/10005510802

Cross-cultural Business Gift Giving: A New Conceptualization and Theoretical Framework

Arunthanes, Wiboon; Tansuhaj, Patriya; Lemak, David J. - In: International marketing review 11 (1994) 4, pp. 44-55

Persistent link: https://www.econbiz.de/10006343892

Effects of firm resources on growth in multinationality

Tseng, Chiung-Hui; Tansuhaj, Patriya; Hallagan, William; … - In: Journal of International Business Studies 38 (2007) 6, pp. 961-974

Multinationality refers to the extent to which firms' business activities span across national borders. Moving beyond prior emphasis on the consequences of multinational expansion, this study sheds light on the antecedents by analyzing how firm resources influence changes in multinationality....

Persistent link: https://www.econbiz.de/10005149557

International entrepreneurial capability: The measurement and a comparison between born global firms and traditional exporters in China

Zhang, Man; Tansuhaj, Patriya; McCullough, James - In: Journal of International Entrepreneurship 7 (2009) 4, pp. 292-322

Persistent link: https://www.econbiz.de/10008458358

Global vs local brand perceptions among Thais and Turks

Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya - In: Asia Pacific journal of marketing and logistics 23 (2011) 5, pp. 667-684

Persistent link: https://www.econbiz.de/10009801972

Effects of firm resources on growth in multinationality

Tseng, Chiung-Hui; Tansuhaj, Patriya; Hallagan, William; … - In: Journal of international business studies : JIBS ; a … 38 (2007) 6, pp. 961-974

Persistent link: https://www.econbiz.de/10007865464