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Industrial companies' evaluation criteria in new product development gates

Commandeur, Harry R.; Hart, Susan; Hultink, Erik Jan; … - 2003

This article presents the results of a study on the evaluation criteria that companies use at several gates in the NPD process. The findings from 166 managers suggest that companies use different criteria at different NPD evaluation gates. While such criteria as technical feasibility, intuition...

Persistent link: https://www.econbiz.de/10009459827

"Honey, Have You Seen Our Hamster?" Consumer Evaluations of Autonomous Domestic Products

Rijsdijk, Serge A.; Hultink, Erik Jan - In: The journal of product innovation management : an … 20 (2003) 3, pp. 204-216

Persistent link: https://www.econbiz.de/10006257263

"Honey, Have You Seen Our Hamster?" Consumer Evaluations of Autonomous Domestic Products

Rijsdijk, Serge A.; Hultink, Erik Jan - In: The journal of product innovation management : an … 20 (2003) 3, pp. 204

Persistent link: https://www.econbiz.de/10006257264

Launch decisions and competitive reactions: an exploratory market signaling study

Hultink, Erik Jan; Langerak, Fred - In: The journal of product innovation management : an … 19 (2002) 3, pp. 199-212

Persistent link: https://www.econbiz.de/10006266481

The impact of new product launch strategies on competitive reaction in industrial markets

Debruyne, Marion; Rudy, Moenaert; Griffin, Abbie; Hart, … - In: The journal of product innovation management : an … 19 (2002) 2, pp. 159-170

Persistent link: https://www.econbiz.de/10006267496

The effect of sales force adoption on new product selling performance

Hultink, Erik Jan; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 17 (2000) 6, pp. 435-450

Persistent link: https://www.econbiz.de/10006282183

Navigating the new product development process

Tzokas, Nikolaos; Hultink, Erik Jan; Hart, Susan - In: Industrial marketing management : the international … 33 (2004) 7, pp. 619-626

Persistent link: https://www.econbiz.de/10006242968

The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance

Langerak, Fred; Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 21 (2004) 2, pp. 79-94

Persistent link: https://www.econbiz.de/10006248535

Launch decisions and new product success: an empirical comparison of consumer and industrial products

Hultink, Erik Jan; Hart, Susan; Robben, Henry S.J.; … - In: The journal of product innovation management : an … 17 (2000) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10006291882

Launch strategy and new product performance: an empirical examination in the netherlands

Hultink, Erik Jan; Robben, Henry S.J. - In: The journal of product innovation management : an … 16 (1999) 6, pp. 545-556

Persistent link: https://www.econbiz.de/10006293314