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1
Partnership advantage and its determinants in distributor and manufacturer working relationships
Sethuraman, Rajagopalan
;
Anderson, James C.
;
Narus, James A.
- In:
Journal of Business Research
17
(
1988
)
4
,
pp. 327-347
Persistent link: https://www.econbiz.de/10005477459
Saved in:
2
Distributor contributions to partnerships with manufacturers
Narus, James A.
;
Anderson, James C.
- In:
Business Horizons
30
(
1987
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10005439157
Saved in:
3
Selectively Pursuing More of Your Customer's Business - If they wish to achieve profitable, sustainable growth, suppliers seeking a larger share of their customers' wallets need a fine-grained, disciplined approach to getting, leveraging and documenting customer knowledge. Best-practice suppliers such as Bank of America Corp., SEGHERS, Technische Unie, KLM Cargo and Telindus follow a strategy ...
Anderson, James C.
;
Narus, James A.
- In:
MIT sloan management review
44
(
2003
)
3
,
pp. 42-50
Persistent link: https://www.econbiz.de/10006256648
Saved in:
4
Customer Value Propositions in Business Markets - Some managers view the customer value proposition as a form of spin that marketers develop for promotional copy -- The prettier the package, the better. But best-practice suppliers concentrate on the one or two points of difference that deliver the greatest value to target customers. When you identify each customer's critical need, and then offer a ...
Anderson, James C.
;
Narus, James A.
;
Rossum, Wouter van
- In:
Harvard business review : HBR
(
2006
),
pp. 90-99
Persistent link: https://www.econbiz.de/10005917820
Saved in:
5
Boekbesprekingen - Business Market Management Understanding . Creating and Delivering Value
Anderson, James C.
;
Narus, James A.
;
Wuyts, S.
- In:
M & O : tijdschr. voor organisatiekunde en sociaal beleid
54
(
2000
)
3
,
pp. 73-82
Persistent link: https://www.econbiz.de/10006044875
Saved in:
6
IDEAS AT WORK - BUSINESS MARKETING: UNDERSTAND WHAT CUSTOMERS VALUE
Anderson, James C.
;
Narus, James A.
- In:
Harvard business review : HBR
76
(
1998
)
6
,
pp. 53-67
Persistent link: https://www.econbiz.de/10005972912
Saved in:
7
RETHINKING DISTRIBUTION: ADAPTIVE CHANNELS
Narus, James A.
;
Anderson, James C.
- In:
Harvard business review : HBR
74
(
1996
)
4
,
pp. 112-122
Persistent link: https://www.econbiz.de/10005987049
Saved in:
8
CAPTURING THE VALUE OF SUPPLEMENTARY SERVICES
Anderson, James C.
;
Narus, James A.
- In:
Harvard business review : HBR
73
(
1995
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10005999020
Saved in:
9
SPECIAL REPORT - BECOME A VALUE MERCHANT - The authors of Value Merchants share their plan for avoiding the pricing trap and prospering in modern-day markets.
Anderson, James C.
;
Kumar, Nirmalya
;
Narus, James A.
- In:
Sales & marketing management
160
(
2008
)
3
,
pp. 20-23
Persistent link: https://www.econbiz.de/10008055797
Saved in:
10
Improving sourcing decisions in NPD projects: Monetary quantification of points of difference
Wouters, Marc
;
Anderson, James C.
;
Narus, James A.
; …
- In:
Journal of operations management : publ. quarterly by …
27
(
2009
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10008161617
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