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Strategic marketing : betas, boxes or basics

Wensley, Robin - In: Strategic marketing : planning, implementation, and control, (pp. 298-315). 1984

Persistent link: https://www.econbiz.de/10002967106

Effective decision aids in marketing

Wensley, Robin - In: London Business School journal 2 (1977) 3, pp. 12-17

Persistent link: https://www.econbiz.de/10003705077

Readings in strategic marketing : analysis, planning, and implementation

Weitz, Barton A. (contributor); Wensley, Robin (contributor) - 1988

Persistent link: https://www.econbiz.de/10009603736

In search of 'interfirm management' in supply chains: recognizing contradictions of language and power by listening

Faria, Alex; Wensley, Robin - In: Journal of Business Research 55 (2002) 7, pp. 603-610

Persistent link: https://www.econbiz.de/10005473911

Darwinism, probability and complexity: market- based organizational transformation and change explained through the theories of evolution

Sammut-Bonnici, Tanya; Wensley, Robin - Volkswirtschaftliche Fakultät, … - 2002

The study of transformation and change is one of the most important areas of social science research. This paper synthesizes and critically reviews the emerging traditions in the study of change dynamics. Three mainstream theories of evolution are introduced to explain change: the Darwinian...

Persistent link: https://www.econbiz.de/10011113739

In search of 'interfirm management' in supply chains: recognizing contradictions of language and power by listening

Faria, Alex; Wensley, Robin - In: Journal of business research : JBR 55 (2002) 7, pp. 603-610

Persistent link: https://www.econbiz.de/10006723156

Book Review: The Importance and Relevance of Managers not MBAs

Wensley, Robin - In: Organization studies : an international … 26 (2005) 7, pp. 1095

Persistent link: https://www.econbiz.de/10006812771

The dynamics of business orientation: the case of the Volvo Car Corporation

Liu, Hong; Roos, Lars-Uno; Wensley, Robin - In: Industrial marketing management : the international … 33 (2004) 4, pp. 333-344

Persistent link: https://www.econbiz.de/10006247887

STRATEGIC BEHAVIOUR - Strategic Behaviour: The Driving Force of Strategic Management - Behaviour and the influence of behavioural patterns in strategy-making teams in organisations is not well understood. Tony Grundy, of Cranfield University, and Robin Wensley, of Warwick University, present some models of strategic behaviour as well as some practical guidelines to manage it, based on action ...

Grundy, Tony; Wensley, Robin - In: European management journal : publ. twice a year for … 17 (1999) 3, pp. 326

Persistent link: https://www.econbiz.de/10006298401

Segmentation analysis for industrial markets: Problems of integrating customer requirements into operations strategy

Dibb, Sally; Wensley, Robin - In: European journal of marketing : EJM 36 (2002) 1-2, pp. 231-251

Persistent link: https://www.econbiz.de/10006084994